SAXX Official Underwear Partner

At each round of the series, one lucky category winner will win a voucher for £100 worth of SAXX Underwear of their choice shipped direct to them. SAXX will also be supporting the BDS Team ensuring they can deliver the events in the utmost of comfort!

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Originality oftentimes means being first, and SAXX’s heritage of revolutionizing underwear goes back over 10 years.

In 2006, Trent Kitsch was on an Alaskan fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer – and himself as the fit model – to create a panelled fabric hammock that separated his balls from his legs. Fourteen prototypes later, the BallPark™ Pouch and SAXX Underwear was ready for action.

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Today, our focus remains the same. To equip you with game changing, next-level apparel that allows you to move freely, without restriction – apparel that feels like it’s barely there, that elevates your everyday experiences and that just work. @saxxunderwear

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@BritishCycling@HSBC_UK@SchwalbeUK,

@MonsterEnergyUK and @Britishdownhill.

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